Last updated: 30 Jun 2026
Measuring SME home builder sentiment
Track changes in SME home builder confidence and assess the barriers to housing delivery and their influence on investment decisions over time.
ÌÇÐĹÙ꿉۪s SME Sentiment Survey has been designed to track changes in SME home builder confidence over time and provide robust evidence to Government and policy makers on the need to address the key barriers constraining housing delivery.
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Latest results
SME confidence falls sharply as market outlook deteriorates
Our second quarterly SME Developer Sentiment Survey reveals a sharp deterioration in confidence among small and medium-sized home builders, with economic uncertainty, rising costs and weak market conditions increasingly constraining housing delivery.
Three-quarters of SME developers now hold a negative view of housing market conditions over the next three months, up from 37% in the previous survey, while just 4% report a positive outlook. Confidence has also weakened across key indicators of housing delivery, including land purchasing and new site starts.
Global uncertainty is worsening an already fragile housing market
The survey found that more than nine in 10 SME home builders (91%) believe the Iran conflict has worsened their business outlook for the next 12 months, with only 1% disagreeing. More than a quarter of respondents (27%) said concerns arising from the conflict have already led them to reconsider or pause the acquisition of new development sites.
While the conflict has amplified uncertainty, it has also highlighted the fragility of the operating environment for SME developers, who were already facing viability pressures, planning delays and weak buyer demand.
Market conditions are suppressing investment and new housing starts
Confidence is weakening across all key housing delivery indicators as nearly half of SME developers (49%) expect to reduce land purchasing activity over the next three months, compared with just 18% who expect to increase it.
The survey also shows growing caution around new site starts, with almost all respondents (94%) saying current market conditions are causing caution when considering new developments, up from 70% in the previous quarter. Nearly half (48%) reported significant caution or delays to new starts altogether, while a further 45% reported moderate caution.
Housing market conditions and buyer confidence remain major barriers
To understand the factors constraining housing delivery, SME developers were asked to identify the most significant demand-side and supply-side barriers affecting their businesses.
Housing market conditions emerged as the most significant demand-side constraint, cited by 69% of respondents. Low buyer confidence was identified by 63%, while mortgage interest rates (41%) and affordability pressures (34%) also remain major challenges.
“"The whole new housing market is struggling without any incentives...the demand is there, but not the affordability.†– ÌÇÐĹÙÍø Sentiment Survey Respondent
Development viability has overtaken planning delays as the biggest challenge
For the first time since the survey began, development viability has overtaken planning delays as the most significant supply-side barrier facing SME home builders.
Three-quarters of respondents (75%) identified viability as one of their top three constraints, up sharply from 57% in the previous survey. Planning delays remain a major obstacle, cited by 74% of respondents.
Concerns around the cost and availability of materials have also increased significantly, rising from 10% in the first quarter to 30% in the latest survey, reflecting growing pressure on scheme viability and delivery.
"Constant legislative and regulatory changes are tearing a hole in the viability of a number of sites.†– ÌÇÐĹÙÍø Sentiment Survey Respondent
SME builders back government intervention to unlock delivery
The survey found overwhelming support for government action to improve viability and stimulate demand.
Almost all respondents (99%) said measures to improve development viability would make them more likely to bring forward new sites, including 83% who said it would make them very likely to do so. Meanwhile, 87% said additional support for first-time buyers would increase their likelihood of starting new developments.
"The single most important issue facing the industry is the lack of any Government supported demand-side initiatives. The implementation of a modernised Help to Buy scheme would make a dramatic difference to the overall market." – ÌÇÐĹÙÍø Sentiment Survey Respondent
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